Keys To Success

Most Successful Dental Practices Offer CE Courses

A new survey just published in the April 2010 issue of the "Journal of the New Jersey Dental Association" concluded that providing continuing education to your general dentists increases your dental practice's profitability. This survey reinforces the findings of an earlier study performed in England and published in J Clin. Periodontal 1999 26:590-595.

This comes as no surprise, as many of the most successful dental practices in the country have made continuing education an integral part of their successful practice building marketing strategies for many years.

The seminar must be scheduled for 2010. Please keep in mind that the months of May, June, September, October and November are the ideal months for such a seminar

I've been giving these seminars for dental referral bases for the last 14 years with great success in helping their referring dentists grow their practices while promoting you as the "go-to" dentist for dental and implant care. A discussion of how to make an effective referral and the importance of a good referral relationship are integral parts of my seminar, as well as teaching dentists "How to Effectively Present and Get Acceptance for Implant Dentistry" to grow their and your implant practice.

Ten Minute Seminar Previews Available On My Websites
There are two different 10 minute seminar previews, which are available on my websites: www.PeriodontalSuccessMarketing.com and www.DentalSuccessMarketing.com

Free DVD for Dentist Seriously Considering a Seminar
If after viewing the two 10 minute seminar previews, you are seriously interested in booking a seminar for this year, please contact me ASAP by calling me at 1-800-699-1491 or email me at gumcare2@aol.com. You will receive a free complimentary DVD of a recent "Recession Proof Your Dental Practice Seminar."

Added Bonus If You Purchase a DVD
For those of you purchasing my latest "Recession Proof Your Dental Practice" DVD available on my periodontal website at a special reduced price of $97 (half its normal $197 value) on our products page, you will also receive a free complimentary "Recession Proof Your Dental Practice" DVD.

What Cosmetic & Implant Dentists Must Do to Survive NOW!

An Exposé on Clear Choice and the Other Mega Dental Implant and Discount Dental Centers

Dear Fellow Dentist:

2009 and 2010 may see the death of some cosmetic and implant dental practices throughout the country. With the economy in shambles, consumers are simply cutting back on discretionary services and high price tag items – cosmetics and implants are no exception. Some practices just may not be able to withstand the financial crisis caused by the recession and the competition and mass marketing of Clear Choice and other mega dental implant and discount dental centers.

Recessions, though not as severe as the one we are currently in, have happened in the past and many cosmetic and implant practices have held tight, lost profits but recovered on the other side. Unfortunately, Clear Choice Mega Implant Centers, copycat dental implant centers and discount dental centers will be the chief concern for many dentists, a seemingly unshakable force, possibly the “death knell” for your practice.

Please do not dismiss this warning.  This is not scaremongering, it is the truth. Thankfully, there are a number of steps you can take to ensure you aren’t toppled over by Clear Choice, its copycats and discounters. Please continue reading to understand the threat and learn what you can do to protect your practice.

The Threat of Clear Choice

Clear Choice is currently operating centers in 12 major cities in 9 states with construction sites picked out in another 5 cities. Each center spends a phenomenal amount of money on print, television and radio marketing (almost $80,000 a month in Phoenix and other cities). 

They offer patient education seminars and promote the fact that they have an OMS, a prosthodontist, a CT Scanner and a Lab all under one roof. According to Clear Choice, this makes all aspects of treatment easier and more streamlined with a seamless transition between surgeon and prosthodontist.

They recommend their “All-On-4” procedure, allowing for a full arch restoration and therefore costing less than the 6-8 implants another dentist would often place, all without bone grafting. To top it off, they claim the superior experience of their OMS because they place “more implants in one month than most dentists do in a year”.

Research the “21st Century Solution for Missing Teeth!” yourself at www.ClearChoice.com. It’s no wonder why patients are sold on Clear Choice and their procedures before they come in for care.

Aggressive Marketing is the Key to the Survival and Success of Your Practice

Aggressively marketing your practice with both internal and external marketing is the key to surviving both the current economic climate and the threat that Clear Choice or an imitator poses to your success. A combination of guaranteed internal and external marketing techniques, implemented as soon as possible, will build your patient base and increase referrals from both patients and the public.

You Need To Get Started Marketing Now to Prevent the Slowest Fall and Winter Your Practice Will Ever Experience!

Aggressive Marketing is the Key to the Survival and Success of Your Practice

The most effective, time tested and proven internal marketing technique is my Complimentary Spousal Screening Letter, which I and many of my general dentist and specialist clients around the country have been using effectively for many years to bring new patients into our practices. It offers a free exam to the spouses and family members of your existing patients who already know and trust you and your staff and who are ready, willing and able candidates for necessary care. You can obtain a copy of this letter and the accompanying Practice Profitability Article by clicking here.

“Recession Proof Your Dental Practice” DVDs are Available Now

The Complimentary Spousal Screening Letter and dozens of other techniques are discussed in my New 2009 “Recession Proof Your Dental Practice” DVDs, which come in both 1 and 2 hour gold and platinum versions respectively, and are available to order here. You will discover the essentials and advanced techniques needed to promote your practice, your image and the services you offer. They are fully guaranteed or your money will be refunded.

Attend My “Recession Proof Your Dental and Implant Practice” Seminar at the Time of the AAP Meeting Saturday, September 12, 7:00-9:30 PM, Boston, Massachusetts

If you feel you can wait till September, attend my “Recession Proof Your Dental and Implant Periodontal Practice” seminar, which I have been offering at the time of the AAP (American Academy of Periodontology) Annual Meeting since 1996. This seminar is designed as a small group workshop where you will come away with an individual marketing game plan for your practice’s needs. It is limited to the first 30 attendees and is also fully guaranteed. Register for only $197 by clicking here or by calling me at 800-699-1491.

Guaranteed, Money Back Personalized Implant Ads Available

Few marketing techniques compare to the effectiveness of a well designed newspaper ad, yellow page ad or internet promotion. Proven, time tested print ads selectively placed in local weekly and daily newspapers, which do not directly compete with Clear Choice ads, are a proven way to beat the “Big Boys”, guaranteed.
 
This type of advertising is affordable, costing on average $1000 per month with an anticipated 3:1 ROI (Return On Investment). It is exclusive for your area, copyrighted and guaranteed to work or the cost of the ad is refunded.
  
Establishing an image is essential to protect your practice from Clear Choice and its copycat centers. Whether there is already a center in your area, or if one is on the way, patients must connect your practice with quality, affordable, long established and comfortable treatment.
 
Dental Success Marketing has developed personalized ads for dentists and dental specialists around the country for the past 18 years – these ads are guaranteed to brand and promote your practice and bring in new patients and new revenue, or your money back. Let 18 years of experience guide your practice in the right direction and don’t waste money and take a wrong turn at such a critical time for our profession.